The Hero Glamour New book launch has been a household name for years, known for its no-nonsense reliability, easygoing performance and that perfect city-friendly balance. Now imagine that same everyday charm with a silent start, a clean tailpipe and a punch of instant torque every time you twist the throttle. That is the promise of the Hero Glamour Launch Electric Bike. It keeps the street-smart personality people trust, but swaps the old heartbeat for a modern electric soul.
The idea is simple and appealing. Give commuters the comfort of a proven nameplate, then layer on the benefits of an EV that is smooth, quick off the line and light on running costs. The result is a motorcycle that feels familiar on the outside yet very new under the skin.
| Highlight | Details |
|---|---|
| Claimed Range | Up to 350 km per charge in ideal conditions |
| Top Speed | 110 km/h |
| Battery & Motor | High-capacity lithium-ion pack, mid-mounted motor with regenerative braking |
| Charging | Fast charge option, standard home charging compatible |
| Features | Full-digital console, connected tech, ride modes, LED lighting |
| Safety | CBS or ABS depending on variant, traction aid, side-stand cut-off |
| Intro Price | ₹89,999 (ex-showroom, introductory; variant dependent) |
Design
One glance and the silhouette tells you it is still a Glamour at heart. The tank shrouds are more sculpted, the side panels are crisper and the tail section gets sharper detailing. The lighting is all LED with a tidy, daytime running signature up front, which gives the bike a premium face in traffic. The instrument area moves to a full-digital console with clean fonts, a neat layout and the kind of information riders actually use during a hectic day. The charging port is placed to be practical for both home parking and workplace plug-ins, and the under-seat opening has been designed to stash the portable charger without fuss. It feels like a motorcycle first and an EV second, which is exactly how most people prefer it on day one.
Battery And Motor
Electric motorcycles live or die by the smoothness of their power delivery, and the Glamour Electric leans into that quality. The mid-mounted motor is tuned to put out a strong initial surge that helps slice through gaps in the city, yet it does not feel jerky when you are crawling in bumper-to-bumper traffic. Regenerative braking is part of the package and is tuned to feel natural. You roll off the throttle and you sense gentle deceleration that recovers energy without upsetting the bike’s balance. The high-capacity lithium-ion battery is packed low in the frame to keep the center of gravity friendly for new riders, making U-turns and tight parking exits less of a dance. The thermal management has been engineered with Indian summers in mind, which is essential if you live in cities where a hot day and slow traffic are a daily combo.
Range And Charging
The headline number is up to 350 kilometres on a single charge under ideal conditions. In everyday mixed riding with traffic, flyovers and a few spirited bursts, the real-world figure will naturally vary, but the intent is clear. You charge once and forget about range anxiety for your weekly office runs and short weekend errands. There is support for standard home charging overnight, which suits a typical nine-to-five schedule, and a fast-charge option that tops up a meaningful percentage during a tea break. The bike’s connected features let you monitor charge status on your phone, schedule charging for off-peak hours and even pre-condition systems if needed. These are the small conveniences that turn EV life into a habit rather than a chore.
Performance
If you are moving up from a commuter petrol bike, the first twist of the Glamour Electric’s throttle will be a pleasant surprise. There is no clutch to manage, no gears to hunt for, just a strong and linear push that makes small overtakes effortless. The top speed is a claimed 110 km/h, which means short highway runs or ring-road stints are handled without strain. What stands out is the calmness of it all. The motor hums, wind noise builds gently, and the chassis feels settled as you cruise. For crowded lanes, the bike’s low-speed manners are friendly, with a gentle throttle map in the base ride mode to keep movement controlled over broken patches or when you are filtering between cars at walking pace.
Ride And Handling
Indian conditions ask a lot from a suspension. The Glamour Electric’s setup looks to strike that crucial middle ground. The front telescopic fork is tuned to soak up sharp edges from potholes without a crashy feel, while the rear shocks keep the bike composed when you hit a series of ripples. The chassis geometry prioritises stability, so the bike tracks cleanly through a long curve and does not get nervous if there is a mid-corner bump. The tyres are chosen with wet grip in mind, since a good monsoon can turn city streets into a test track for traction. Braking is handled by a disc up front with CBS or single-channel ABS depending on variant, and the lever feel is progressive, which new riders will appreciate.
Features
The digital instrument cluster is more than a pretty face. It shows real-time range, efficiency readouts, navigation prompts via smartphone pairing and alerts for charging and service schedules. The switchgear has a solid click, the mirrors are wide and stable, and the seat foam hits that sweet spot between firm and forgiving. The LED headlamp throws a clean, bright spread in low-beam and maintains width in high-beam without dazzling oncoming traffic when aimed correctly. There are ride modes to suit the day. An eco mode stretches range when you know a long commute lies ahead, a balanced mode for regular use, and a sport mode that sharpens throttle response for a bit of fun without going over the top. A reverse assist function is available to help you ease out of a tight basement slot, and a side-stand cut-off keeps surprises at bay.
Connected Experience
Modern commuters want their bike to talk to their phone, and here the Glamour Electric plays along neatly. The companion app shows remaining range, nearest compatible charging points, riding statistics and even gentle coaching to help you ride more efficiently. Geofencing adds a layer of security if you are parking in a new area. Over-the-air updates keep the bike’s software fresh, and that means improvements can land without a workshop visit. It is the kind of experience people have come to expect from their phones, and bringing it to a motorcycle makes ownership feel modern from the very first week.
Safety
It is not all speed and silence. Safety has been thought through with the freedoms and pitfalls of Indian traffic in mind. The braking system is tuned for a confident bite and clean stability even on slightly dusty tarmac. The traction aid steps in gently if the rear wheel spins up on a patch of gravel or a wet paint marking. The frame uses tried-and-tested geometry with EV-specific reinforcement around the battery cradle, and the electrical system is designed with multiple cut-offs for over-current, over-temperature and short-circuit scenarios. The wiring loom is sealed against the elements because every rider eventually faces a water-logged road in peak monsoon.
Ergonomics And Practicality
The best commuter motorcycles are the ones you forget about when you are riding them, because everything feels natural. The Glamour Electric aims for that. The handlebar is at a comfortable reach, the footpeg position keeps your knees relaxed and the seat height is friendly for a wide range of riders. Under-seat storage can hold the portable charger and a rain jacket, and there are thoughtful hooks for a small office bag or grocery run. The rear seat is shaped to keep the pillion from sliding under braking, and the grab rail has the right thickness to feel secure without biting into the palm.
Running Costs And Ownership
The math adds up quickly when electricity replaces petrol. Per-kilometre running costs drop, especially if you are charging at home on regular tariffs. Routine service is lighter because there is no engine oil to change, no clutch plates to wear and fewer moving parts to worry about. Brake pads and tyres remain the usual consumables, but the regenerative braking reduces pad wear over time. The introductory price of ₹89,999 keeps the entry barrier low, and if you can take advantage of state-level incentives where applicable, the deal gets even sweeter. Resale values for well-kept EVs are steadily improving as more riders get comfortable with the format and charging becomes part of daily life.
Variants And Positioning
There is a clear ladder from a value-packed base variant to a fully loaded top model. The base gives you the essentials, the connected console and healthy range for everyday city use. The mid variant adds fast charging, a more premium brake setup and richer trim. The top variant bundles everything, from sportier graphics and alloy designs to the full safety and connectivity suite. This gives buyers the freedom to choose based on their commute length, parking options and budget rather than being forced into a one-size-fits-all plan.
Rivals And The Bigger Picture
The electric two-wheeler space is crowded with scooters, but proper electric motorcycles are where the next wave of action is. The Glamour Electric positions itself as the commuter’s friend rather than a niche performance toy. It competes on real-world range, easy manners and the strength of a trusted brand network. It also answers a simple question many buyers are asking now. Can I buy an electric bike that feels like the petrol commuter I know, only better in traffic and cheaper to run. The answer here is a confident yes.
The Ride After A Week
Live with the Glamour Electric for a few days and certain things stick. The calm silence when you start up in the morning without waking the building. The instant torque that makes a tight merge feel safe rather than stressful. The way the suspension rounds off nasty edges that would normally throw your back off rhythm. The range display that rolls down slowly instead of dropping in chunks. The connected app ping that tells you charging finished while you were still brushing your teeth. These are not spec sheet bragging rights. They are the day-to-day wins that turn a workhorse into a keeper.
Value And Verdict
Value is not only about the lowest price tag. It is about how much of that price you feel every single day. The Hero Glamour Launch Electric Bike builds its case around that idea. It promises a big range number to erase daily anxiety, a top speed that keeps highways within reach, a feature set that genuinely helps and ride quality that treats your spine kindly. Add the low running costs and the comfort of a service network you already know, and you get a motorcycle that makes shifting to electric feel easy, not experimental. If your weekdays are spent hopping across the city and your weekends are about quick errands and short joyrides, this Glamour makes a lot of sense.
FAQs
What is the real-world range I can expect from the Glamour Electric
In mixed city riding with occasional open stretches, riders can expect a practical figure that depends on speed, load and ride mode. The headline claim is up to 350 kilometres under ideal conditions, and careful throttle use with the eco mode can keep you closer to that number during gentle commutes.
How long does it take to charge from empty to full
A standard home plug-in overnight is the most convenient routine and suits a typical nine-to-five schedule. The fast-charge option can add a significant top-up during a short break, which is handy if you forgot to charge the night before or have a long evening run planned.
Is the Glamour Electric suitable for highway use
The claimed top speed of 110 km/h means ring-roads and short intercity sections are comfortable. The chassis stays stable at a cruise, and the seat keeps you fresh over longer runs. For all-day highway touring you will still plan stops around charging, but typical weekend rides are well within reach.
What features stand out the most for daily commuting
The full-digital console with real-time range and navigation prompts, the clean LED headlamp spread, the connected app with charging control and the practical reverse assist are the stars. The smooth throttle mapping at low speeds is a bonus if your commute is heavy on stop-and-go traffic.
How does maintenance compare to a petrol Glamour
It is simpler and cheaper over time. There is no engine oil, clutch or gear train to service. Periodic checks focus on brakes, tyres, bearings, suspension and software updates. Regenerative braking also helps reduce pad wear, which saves money quietly in the background.
Will rain or water-logged roads be a problem for the electricals
The battery, connectors and wiring have been sealed and tested for common Indian monsoon scenarios. Sensible riding through standing water is still important, but the system is designed to keep you moving safely when the skies open up.
Which variant should I pick if my commute is short and I park at home
If your daily run is under twenty kilometres each way and you have a regular home socket, the base or mid variant makes the most financial sense. If you need frequent quick top-ups or want the richest safety and connectivity kit, the top variant is worth the stretch.
How does the Glamour Electric compare to an electric scooter for city duty
You sit on a proper motorcycle with larger wheels, longer suspension travel and a riding triangle that many find more stable on broken roads. If your commute includes patchy tarmac, flyovers and fast traffic, the motorcycle format may feel more planted and confident.
Can I ride two-up comfortably on the Glamour Electric
Yes. The saddle is shaped for a supportive pillion position with a well-placed grab rail. For best comfort on longer rides, keep the rear tyre pressure spot on and use the balanced ride mode to smooth out throttle inputs.
Does the bike support software updates over the air
Yes. The connected system can receive over-the-air improvements for features and efficiency tweaks. This keeps the motorcycle feeling fresh and can even add capability over time without a workshop visit.
